Accelerate Your Business
Put the Power of Imprinted Items to Work for Your Business
Brought to you by LOGO Dynamics, your full service imprinted item supplier.  Call (804) 515-0300 or e-mail, matt@logomd.com
7206 Impala Drive, Richmond, VA 23228, Hours by appointment
Save the Date--Sept. 28
You have an excellent opportunity to see imprinted items to help you grow your business in the last quarter of 2011.  Save the date, Wed.,Sept. 28, 8:30-9:30 is an outstanding educational opportunity, 9:30-1:30 is the show.  Free admission. Hilton, Short Pump at Short Pump Town Center.  See www.whymappa.com for details.
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Posted by Matt Davidson at 8/30/2011 8:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Will Work for Incentives-A Review
According to a recent study by the Incentive Research Foundation, properly constructed incentive programs will increase performance from between 25% and 44%.  The study was done by polling business executives who use incentives. Key findings are as follows:
* When programs are first offered for completing a task, a 15% increase in performance occurs.
* When asked to continue toward a goal, performance soared to 27% due to the incentive just given out.
* The study found that incentive programs that ran for a year or more produced an average of 44% increase.
* A shorter program length didn't produce as good a results, 6 months or less showed a 30% increase.
* There were five conditions under which incentive programs work:
    a. current performance is at least adequate
    b. the cause of current inadequate performance is deficiencies in motivation
    c. the desired performance level and type can be quantified
    d. the goal is challenging but achievable
    e. the goal does not conflict or override current daily organizational goals
* A model for the successful incentive program includes
    a. Assessment that studies the gap between the company's goals and employee performance
    b. Program Selection that rewards employees on a quota based model are more successful because they give a clear understanding of the "benchmarks" needed for achievement
    c. Work Value is important to help employees decide what values they should assign to work goals in the hope they they will make a stronger commitment to achieve goals.
    d. Establish Training and Communication reminds all that the focus of training is identify barriers that impede performance
    e. Support is essential for success and must be offered to the employees to the level that they believe the organization will support their goals and award incentives fairly.  
    f. Emotional Appeal is crucial to the biggest performance gains because emotion after training is the one major factor in success.  The leader's role is not only to get the employees to believe in the program but to get the management team supporting it as well.
   g. Measurement of the three outcomes is critical--
        active choice--choosing to do the work in the intended manner
        commitment--persistence over time
        mental effort--thinking clearly
    h. Analysis and Feedback of the efforts are key to long term improvement and always include costs versus benefits so adjustments can be made.

For further information see the website for the Incentive Research Foundation at www.theirf.org and a full copy of the study is available for $50.  
        
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Posted by Matt Davidson at 4/18/2011 3:50 PM | View Comments (0) | Add Comment | Trackbacks (0)
Your Guide for Embroidery and Screen Printing
Embroidery is sold in the following way:
1. A computer file, often called a "tape" from the distant past when paper tapes ran the embroidery machine, is created to tell the sewing machine where to put the stitch.  Remember in moving a logo from paper to fabric, we are working in miniature with usually no more than 2.5" high and 3.5" wide to work with.  Also text has to be 1/4 to 3/8" tall to sew properly.  Everything that can be done on paper can't be done in embroidery.  There is a set-up charge for the set-up, usually about $45-60 but can be more if more than 5,000 stitches.  A best practice is to quote you the price before set-up begins.  There should not be a charge on another order unless a modification is requested.
2. A charge is made for each item that is stitched.  It is based on the total number of stitches and number of positions.  Often it is necessary to do a sleeve imprint to add a tagline that is part of a logo.  Most run charges are in the $4-6.00 range.  I have one that has 14,000 stitches and cost $8.00 each time it is run.  I normally add the run charge to the item charge to give a unit price.
3. Often times people don't realize that with embroidery you can get 5 colors for the price of one.  Most machines can do 5 thread colors at one time.
4. On small quantities, embroidery is comparable in price to screen printing and look a lot lot better.
5. A best practice is to provide a printout (on paper) or a sewout (actual stitching) before the job is done. Only way to get assurance the logo will be done correctly.
6. Thread colors can match most Pantone colors but if you request a special color, you may need to pay for a special order of thread.  No embroidery shop should be expected to stock every thread color.
7. Often a company or organization will need a collection of items put together like a couple of golf shirts in both mens and ladies styles, caps, jackets, sweatshirts, etc.  We are happy to work with them and create marketing materials.  We can also assist in developing an online store where members can go and purchase goods.  Store set-up has greatly dropped in price and can be done as cheap as $20 a month.  We can process credit cards and forward a rebate check on a regular basis.
8. We fold and bag each item to keep them clean until delivered to the purchaser. Not everyone does.
9. Keep in mind the use of the item in deciding which ones to add to the collection.  See www.companycasuals.com for one good source for apparel.
10. Call today to discuss your needs at 804-241-1152.
Screen Printing
1. Like embroidery there is a set-up and run charge for screen printing.  You should not expect to pay a second set-up unless the art is modified.  There is an added charge for multiple colors.  Lighter color shirts are cheaper than dark colors and also will need a white undercoat to look right. 
2. Color is usually added one at a time but with computers colors can be mixed to create the look of multiple colors.  One job I did was 4 colors but looked like 6--client paid for 4 and liked that idea.
3. Screen printing allows for large size graphics at an economical price. 
4. The test of a screen printer is the technical ability but more important is the art department.  That separates the good from the best.
5. Pantone colors can be matched for exact color but expect to pay extra for an exact match.  I once saw production people dropping ink by the drop into a batch to print to get the exact formula of color.
6. Large size graphics with a heavy concentration of ink can be uncomfortable on a person's chest.  When exercise happens the ink sticks to the flesh.  We call it "bullet proof"--wouldn't suggest it but not going to stop anyone from doing that kind of job.  Large graphics are better on the back, small left chest on the front.
7. All ink is cured in a dryer to set the colors.  Some fabrics are harder to cure than others-man made ones like nylon especially--they tend to melt.
8. All apparel comes off the dryer and are usually folded in dozens and dropped in a box.  We like to fold and inspect each item to make sure there are no holes or loose threads.  If included in the order, most shirts are bagged for delivery to ensure they stay clean.
9. We can create a collection that includes screen printing items in with embroidery.  Call today to discuss your needs at 804-241-1152.  One good source is at www.imprintit.biz   Cotton continues to rise but screen printing prices haven't changed for me since 2005.  Use a competent counselor to help you pick the right apparel items.
10. Only use the best screen printers, ask around. Everyone has horror stories of how art was "butchered" or ink did not cover the apparel completely.  Poor quality is a reflection on you and your company or organization.      
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Posted by Matt Davidson at 3/1/2011 9:49 AM | View Comments (0) | Add Comment | Trackbacks (0)
Inexpensive Ways to Get You Recognized
Anyone can do something simple to get their name out in the marketplace.  Here are some inexpensive ways:
Magnets-Business card sized, full color to "show case" something you do.  Bic has a special for the first quarter, 500 @ .15/ea ( $75) plus shipping.  See www.bicgraphic.com for other ideas.  I put my new blog address on a pen.
Dealing with women customers?  Cheap and effective--emery boards.  Women love them.  Learned that a long time ago. Have given out thousands over the years.
Events tend toward balloons and balls.
Creative ideas range all over in price,  Call today to discuss your budget and needs.  M  
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Posted by Matt Davidson at 1/5/2011 3:34 PM | View Comments (0) | Add Comment | Trackbacks (0)
it's About Time--FYI on Calendars and Planners
Additional Information to add to "Put YOUR Logo to Work", the Oct. 13th edition.  You can subscribe at www.logomd.com
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1. The custom safety calendar I did locally with a print shop.  We did 1,000 pieces at about $6.00/ea.  That was a few years ago price might be $7.-8.00 range now.  This was a each page/month a different picture and there is a way to be cheaper with only one picture.  We can do custom as few as 100.
2. Planners are very handy ways to get your logo in front of people on a consistent basis.  Most people like the desk top style because they can write in them easier.  Week at a glance is definitely more popular than month at a glance. One Virginia manufacturer is online at www.paynepubpromo.com 
3. One of the best collections of stock calenders is from a company called Norwood. See www.norwood.com and look for calendars in the mix of items this collection of companies offers.  All ship from MN so needs 3 days to get to VA.  There is a quick turnaround of 3-5 days on some styles.
4. Watches and Clocks are the ultimate identity item to let everyone know who you identify with--school, church, social organization. For watches as few as 12, see www.elramcorp.com  All the major brands have imprinted item divisions, Bulova, Selco, Seiko, Times, etc.  We can also do wall clocks in a variety of shapes and sizes.  Even grandfather clocks for a retirement gift.    
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Posted by Matt Davidson at 10/12/2010 10:43 AM | View Comments (0) | Add Comment | Trackbacks (0)
New Blog-Small Business Marketing
A new blog is at www.growyourbusinesswithcc.com and will complement what is here.  I will continue to write about imprinted items here but see another area to discuss having to do with small business marketing.  Subscribe there if the following fits your situation:
  1. There is never enough money to do all the marketing you would like to do.
   2. There is never enough time to do all the marketing you would like to do.
   3. You see all these great technologies associated with the Internet and wonder, "How can I use that in my business?"
   4. What you have been doing doesn't seem to work anymore.
   5. How can I compete on my "shoe string" budget with people who have a lot more money than me? (Pssst--You can)
If that interests you, go sign up at www.logomd.wordpress.com  
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Posted by Matt Davidson at 9/23/2010 8:46 AM | View Comments (0) | Add Comment | Trackbacks (0)
Marketing Your Church with Imprinted Items

A Review

Synopsis: As small business owners are coming to realize, the time is past to wait for prospects to come to the business location and ask to make transactions.  Business owners have to find new, inexpensive and creative ways to get their name and message in front of the public.  The same is true for the local church.

Assumptions:

1. There are limited funds available for marketing projects.

2. Planning is essential to maximizing the effects of the purchases made.

3. Identify target groups and develop a strategy and theme to reach them. relational evangelism is what Jesus practiced and so should we.
4. The media is picked based on the theme developed, the item should not be picked first.
5. Each item usually has room for a tag line as well as a logo.  Use a tag line for maximum effectiveness.
6. A plan should include a time line of groups to be reached and when
7. Review the results of implementing the plan and modify as needed.
8. The information below is designed to help develop a plan for outreach.  Other resources might be used internally.
9. This is by no means an exhaustive list.  Our database has over 4,000 suppliers and a million items.
10. If LOGO Dynamics can help in any way call us.

Printed Materials support this effort.

Brochures
Door Hangers
Bookmarks

Imprinted Items

  1. Apparel
    1. Screen printing is mainly used for tee shirts and sweatshirts, some outerwear.

Shirts are mainly 100% cotton and 50/50 cotton/polyester blends. Sizes range from Youth XS (2-4) to Adult 6X.  There is no difference in quality in 100% cotton and 50/50 blends.  A key to quality is the weight of a square yard of material and it is expressed in ounces.  A 5.4 oz. material is fine, 6.1 ounce is heavy like a Hanes Beefy Tee.  The performance shirts will be in the 3.-4. ounce range.

Pricing is figured as the cost of the shirt, run charge for imprint, and set-up which generally includes art time and screen making.  Most screen printers do not charge a set-up on an exact repeat.

Price breaks are for screen printing, 100 is the first good one, 250 and 500 are better.  24 is the minimum.

White shirts are cheaper, lights more expensive and darks the most expensive.  Each color printed will add a run charge to the order. 

Youth groups, mission’s teams, and handyman ministry will need good quality tee shirts and 25-99 quantity for a simple design should run about $5.00 a shirt. 

  1. Embroidery is often not much more expensive than screen printing, especially on small quantities. Three ways are available to get a design for a shirt. 

1). A simple text logo can be developed from the computer that runs the sewing machine.  Approx. 20-25 fonts available.  Little or no set-up costs.

2). Stock embroidery designs that can have text added.  See www.dakotacollectibles.com  or www.greatnotions.com .  Set-up: can be $15-50 depending on how many stitches.

3). Total Custom designs are done by a digitizer and may run $75-150.

 

  1. Shirts can be described as the following:

1). Good—which are made of heavy weight jersey knit tee shirt material, Hanes Stedman and Jerzees are two brand names.  With simple embroidery like text on S-XL one should look to pay about $10/shirt. Only offered as men’s/unisex styles

2). Better—which are usually coarse knit pique material, about 5.5 oz. and names like Outer Banks and Hanes.  They will be offered in both men’s and ladies styles.  With simple embroidery, look to pay about $12-15.00 on S-XL.  See www.imprintit.biz for our local warehouse.

3). Best—is also pique but can also be textured and offers features like a trim in the collar and longer shirt tail.  Expect to pay $20 and above on a shirt in these styles.  Weight may be 6 oz. of more. Golf shirts may not suit all occasions and oxford dress shirts would be in the “Best” category.   See www.companycasuals.com for one regional warehouse that offers a wide range of apparel and headwear.

  

b. Headwear—ball caps are a great way to advertise your church.  Most are embroidered and usually run about $6.-8.00/ea.  Most have fabric or leather straps for an exact fit.  Two main styles are the traditional high crown and more contemporary low rise.  People are fussy about caps, good to offer both styles.

c. Outerwear—sweaters and jackets are a great way to promote your church. Most are embroidered.

           

  1. Identity Items
    1. Automobile Related

Stickers and Decals

Magnets

  1. Flags and Pennants

One Henrico Catholic parish is creating a mailbox flag to promote their church. These are the 12’ X 18” weatherproof flags people hang from a metal rod.

  1. Magnets

Most popular size is 2” X 3.5” business card.  500 full color about $.25/ea. Plus shipping

Some people do not like to put bumper stickers on their car, magnets are the solution.  Large up to 5” diameter  work best.

  1. Kids
    1. Frisbees
    2. Fun Items like bubble stuff, bolo bats, and balloons
    3. ID Kits
    4. Stickers
    5. Coloring books and crayons
    6. Growth Chart
    7. Puzzle
    8. Sports or Beach Balls
    9. Magnets, one is “50 Ways to Praise Your Child”
    10. Bags

Tote, Athletic etc.

Litter and Plastic Bags, can be used to put literature in for door to door

  1. Writing  Instruments

Prefer Bic, www.bicgraphic.com Good mass distribution items under .50/ea.

  1. Kitchen Items

Magnetic Memo Boards for the Family Message Center, the refrigerator, can be set up with frequently used phone numbers or tips for the babysitter.

Jar gripper

Picture frame, magnetic available

Magnifying glass

  1. Calendars

Wall to small desktop to adhesive stick-on

Custom can be done with small quantity like 100, have an art contest with the community or church family.

  1.  Mugs and drinkware

Includes a wide variety of items from plastic stadium cups,  ceramic white coffee mugs to stainless steel and acrylic travel mugs.  144 is generally the first good price break. Prices start at about $1.10 and go up.  Set-up and freight costs extra.  See the following as good regional sources.

www.theworks.com  Wide range of styles

www.garyline.com    Sipper bottles, cups

www.dooleycups.com plastic stadium cups, 1 day service with no rush charge

www.glassamerica.com  wide range of mugs

Any prices seen are list.    


Suggested Plan

Simple Program-Apparel for church leaders. We can help with an order form and are quick to supply samples so sizes are correctly ordered. A second phase might include mass distribution items to give to worship hour guests and targeted neighborhoods. A door know bag, pen, and child's item would be good choices.

Expanded program- might ad more apparel items. Mailbox flags with a church logo might be good to identify church members in their neighborhoods.  Kitchen items might be good as well.

Additionally, it is always good to recognize volunteer leadership with items like clocks, travel mugs, calculators and lunch coolers.  See www.elramcorp.com for one supplier I use that has a 12 piece minimum.  Umbrellas printed with the church logo should be at every entrance and available for the ushers to use in the parking lot when there is inclement weather.  See samples of my main supplier at www.aaaumbrella.com

LOGO  Dynamics is owned by Matt Davidson, SS Director at Glen Allen Baptist Church.  For further information, contact him at 804-241-1152 or matt@logomd.com

LOGO Dynamics is based in Henrico at 7206 Impala Drive, Richmond, 23228

Appointments available upon request. 

For further information on the above, call Matt or go to the following

www.logomd.com web site with link to the national database and online catalogues.  www.logo-richmond.com, our blog with helpful information, especially on small business marketing that can be applied to churches.

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Posted by Matt Davidson at 8/28/2010 10:26 PM | View Comments (0) | Add Comment | Trackbacks (0)
Times Change, Times Stay the Same
  I rode through the old neighborhood in Portsmouth Saturday after the MAPPA Board meeting in VA Beach.  Old house is till standing that I grew up in, neighborhood looks similar but not the same.  I have been thinking a lot bout marketing and being back home got me to thinking about the people my mother did business with back in the 60's with I was growing up.
  She was a widow when I was three and took my Dad's life insurance to put the down payment on a $7500 house.  She went to see Mr. West at the local appliance store and said, "I need a washer" and told him her situation.  He extended credit which wasn't automatic back then and that began a relationship with him that lasted until he sold the store when Sears came to town several years later.  She wouldn't think of going anywhere else until she was forced to do it.
  On furniture there was a store on the main street, High Street, and she became good friends with Mr. Cantor, a small, frail man who she liked to do business with.  I think it was not only because of what he knew about furniture but the way he got personally involved and showed he cared.  Whenever we walked into the store, Mr. Cantor seemed always amazed at how much I had grown.  I don't think Mom ever did business with anyone else until Mr. Cantor died.
  I thank God everyday for people who want to have a personal as well as a business relationship with me.  In my rebranding I am committed to doing everything I can to make life easier for them.  Today it was bagging a labeling an apparel order so the client didn't have to waste time figuring out who got what goods.  Tonight it was doing a layout for some signage a client needs. 
  If you don't think people care about your business, find people who do.  There may be fewer now than the days of Mr. West and Mr. Cantor, but they are out there.  Want to succeed?  try acting like these old guys would be my advise.  Have a great selling day.  M
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Posted by Matt Davidson at 4/27/2010 9:46 PM | View Comments (0) | Add Comment | Trackbacks (0)
Small Business Marketing
If you haven't seen it, look at the video on www.youtube.com of Scott McKain and his 5 minute presentation on "Taxi Terry".  It is great just for the sake of humor but also to drive the point that in today's business world a business owner has to decide what the purpose of the business is then plan how to do the best job possible to focus on that purpose.  In the process of discovering your purpose, you will decide what you are not as well as what you are.  I have decided I have tried long enough and hard enough to get the attention of procurement people in federal, state, and local governments.  I spend untold hours and fair sum of money all last year to get the attention of the federal government.  I believed all the press about the stimulus and how Uncle Sam wanted to buy from me.  I spent hours writing capability statements to tell them what I could supply and handed out flash drives with 15 statements on them last spring at their conference where they insisted they wanted to do business with me.  The last "straw" was getting a call from the Navy at Lakehurst, NJ asking me to come up with a proposal to create plastic templates to use in probing the wings of aircraft.  With hours of effort and two FEDEX shipments of samples, the requestor says "That will work."   I have called repeatedly and keep getting "It is up to Contracting".  I believe the lower bidder got it.  On another bid opportunity for the Defense Commissary Agency, I found out I was bidding against a manufacturer on a nice size contract.
From now on, I may look at the bid notices just to see what they are buying but all my competitors are free to go after that stuff from now on.  I want to focus on people who want to grow their business and want to learn more about it.  I think I have figured out a few things like commitment to excellence and the Internet.  Will share others are I try them out.  Check back often or subscribe to see what I am up to. M         
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Posted by Matt Davidson at 3/16/2010 1:11 PM | View Comments (0) | Add Comment | Trackbacks (0)
Who We Are and What We Do
  I have been challenged by a book I read called the "Collapse of Distinction" by Scott McKain.  Mr. McKain spoke to my industry and even though I couldn't afford to be there I profited greatly by reading about him in our trade magazine, on his web site (www.scottmckain.com) and watching his videos on YouTube (especaily see the one about "TaxiTerry")  He as caused me to rethink my business purpose statement.  I though I had a good one before but realized I had written it from my perspective, not my customers.  Here is my revised statement:
  Who We Are:  We put your logo to work in cost effective ways to help you reach your goals and objectives.
  Our Points of Distinction:
     1. Marketing--Our goal is to educate and inform so our clients can make a great decision
     2. Research--Our goal is to find the best options and the right choice
     3. The Promise--We will respond by phone, e-mail, or in person usually in 1-2 hours and our focus is to understand the client's needs and write a written proposal to meet those needs.
     4.The Transaction
           A. Quote--to achieve clarity a written quote is required.
           B. Proof--to achieve satisfaction a proof of the logo to size is required.
           C. Confirmation--to achieve understanding a written confirmation noting a complete description of the details is required.
           D. Appreciation--to achieve gratitude a hand written thank you note is sent and, if appropriate, an appreciation gift will be delivered.
     5. Ongoing Evaluation through surveys, interviews, and e-mails is necessary to achieve excellence.  We are never so smart we can't learn something new.
  In Addition:
  *18 years experience in the imprinted item industry
  * Connected to the industry's largest database of over a million items and over 3,000 suppliers
  * Participation in the local trade group, the Mid-Atlantic Promotional Products Association (MAPPA) to foster professionalism and help new distributors get off to a good start.
   * Participation in national trade groups, the Advertising Specialty Institute (ASI, #255454) and the Promotional Products Association International (PPAI)

I welcome your comments and response.  M
              
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Posted by Matt Davidson at 3/10/2010 10:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
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