"The Hidden Cost of Doing Business"
This entry was posted on 1/30/2007 4:02 PM and is filed under Opinion, Customer Service, Business Ethics.
A potential client called yesterday and said, "I want some of those jackets like you did for South Anna school for my business" and we put a plan in motion to help her get what she wants (Not a bad strategy for success, huh?). She proceeded to tell a horror story about someone else in our industry and the poor customer service she has gotten, i.e., wrong color item from what she ordered and lack of co-operation on a request. It revealed a lot to me when she said, "They work out of their garage". Now, don't get me wrong--small business ventures have to start somewhere and I am not downing starting on a "shoe string" budget. I certainly did. I do however, think there is a hidden cost of doing business with someone who may very well be here today and gone tomorrow. For example I can't see how someone in the imprinted item business can do business today without access to an industry database. There is no way you can stock 3,000 different catalogs. I just renewed my subscription to ESP, the industry's online database. It's $260 a month but well worth it. My advise: Pick carefully with whom you do business, there may be a hidden cost in the long run. We look forward to serving you. M